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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Product details
| Management number | 233404176 | Release Date | 2026/06/27 | List Price | US$14.98 | Model Number | 233404176 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. Read more
| ASIN | B0149787CW |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1137526809 |
| Edition | 1st ed. 2015 |
| Language | English |
| File size | 1.1 MB |
| Page Flip | Enabled |
| Publisher | Palgrave Macmillan |
| Word Wise | Enabled |
| Print length | 225 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | November 16, 2015 |
| Enhanced typesetting | Enabled |
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